LUNDBECK

Increasing content consumption with a voice bot

Driving innovation to a leading pharmaceutical company through voice bots and chatbots.
RESULTS

Reinventing old traditions

Physicians have been used to consume content on the latest scientific papers in the very same way for a long time. How can technology change and improve good old habits?

HIGHER ENGAGEMENT
Since the launch, physicians are now able to access all latest research papers without having to spend time on finding it.
ZERO MAINTENANCE
From having dedicated resources to manage queries of physicians, the bot autonomously manages all conversations.
AUTOMATIC UPDATES
The chatbot is automatically updated to fetch new resources and articles uploaded on the customer's knowledge base.
“Content consumption increased by 50% within the first 4 months after launch.”
Giovanni di Sarro, Global Digital Solutions Business Partner
ABOUT

Driving engagement among physicians

Lundbeck is a global pharmaceutical company highly committed to improving the quality of life of people living with brain diseases.
For this purpose, Lundbeck is engaged in the research, development, manufacturing, marketing and sale of pharmaceuticals across the world.
The company’s products are targeted at the disease areas within psychiatry and neurology.

Lundbeck was looking for a better way to engage with its physicians, who need to stay up-to-date with all the new research and scientific developments without having to constantly search for research papers and publications.

CHALLENGE

How to drive content consumption?

Lundbeck was struggling in sharing new content with its physicians and keep them up-to-date with new scientific research and new products. This resulted in some of the physicians in the network to adopt products from competitors of Lundbeck, and revenue losses.

The question we faced was how can we share more information on new products and insights on the latest scientific research with a global network of physicians in a more engaging way?

SOLUTION

That's where BotSupply came in

We delivered a chatbot which increased content consumption and discoverability letting physicians spend time on consuming content - not looking for it.

UNDERSTANDING BUSINESS NEEDS
By analysing the current communication flow, the key areas where a chatbot could helped have been identified.
MULTILINGUAL CHATBOT DESIGN
We designed a Danish speaking voice bot in order to better communicate with the Danish physicians. Over time, the voice bot became a chatbot as well, and it has been replicated in 3 other countries globally in 3 different languages.
INTEGRATED AND MULTICHANNEL
We integrated the chatbot with the customer’s knowledge base, so that the bot could update itself by simply fetching the new material uploaded on the CSM.
The voice bot is deployed on Google Assistan and on a dedicated website.
CUSTOMER STORIES

Customer Stories

RB
Enabling the HR team of a leading IT-banking provider in Iceland to provide better HR services to their people.
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EIKA
Enabling real estate agents to focus on driving more business with a lead generation chatbot.
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Save The Children
Driving difficult conversations where it's needed the most, supporting youngsters after abuses.
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HUS
Standing together with the first line of support at the biggest hospital in Finland.
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Lundbeck
Driving easy access to the latest research papers to physicians around the world.
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Tomorrow
A Customer Support chatbot available 24/7 results in a 92% customer satisfaction rate.
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