Physicians have been used to consume content on the latest scientific papers in the very same way for a long time. How can technology change and improve good old habits?
Lundbeck is a global pharmaceutical company highly committed to improving the quality of life of people living with brain diseases.
For this purpose, Lundbeck is engaged in the research, development, manufacturing, marketing and sale of pharmaceuticals across the world.
The company’s products are targeted at the disease areas within psychiatry and neurology.
Lundbeck was looking for a better way to engage with its physicians, who need to stay up-to-date with all the new research and scientific developments without having to constantly search for research papers and publications.
Lundbeck was struggling in sharing new content with its physicians and keep them up-to-date with new scientific research and new products. This resulted in some of the physicians in the network to adopt products from competitors of Lundbeck, and revenue losses.
The question we faced was how can we share more information on new products and insights on the latest scientific research with a global network of physicians in a more engaging way?
We delivered a chatbot which increased content consumption and discoverability letting physicians spend time on consuming content - not looking for it.