Lundbeck, a Danish international pharmaceutical company was looking for a better way to engage with its physicians, who need to stay up-to-date with all the new research and scientific developments without having to constantly search for research papers and publications.
Lundbeck was struggling in sharing new content with its physicians and keep them up-to-date with new scientific research and new products. This resulted in some of the physicians in the network to adopt products from competitors of Lundbeck, and revenue losses.
The question we faced was how can we share more information on new products and insights on the latest scientific research with a global network of physicians in a more engaging way?
We delivered a chatbot which increased content consumption and discoverability letting physicians spend time on consuming content - not looking for it.
Since the launch, physicians are now able to access all latest research papers without having to spend time on finding it.
From having dedicated resources to manage queries of physicians, the bot autonomously manages all conversations.
The chatbot is automatically updated to fetch all new resources and articles uploaded on the customer's knowledge base.
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