Conversations are contextual and close to unpredictable. Therefore, starting with contextual needs powers our process' for creating conversational AI solutions. Through design thinking we do creative problem solving based on a reflective and iterative approach: We research, ideate, create, test, and evaluate – again and again.
To ensure an appropriate user experience with conversational AI, words, sentences and elements needs to be structured. We translate contexts, user- and business needs into meaningful flows of conversations, where context and copy are carefully entwined in a conversational design.
Using elements of game design and screenwriting, we design personas. Why? Because making conversations creates a perception of talking to a "person" whether we design for it or not – we need to consider that. So how does your brand behave? What are the personal traits and how does that shine through?
When language is the means of interaction, words are the primary design tool. We carefully tailor words around your brand, the context, medium and persona of your conversational service. The words are tested and rewritten until we find the best match between your brand, the users and the bot's intelligence level.
We always strive to design the thing right - but we also strive to design the right thing. To do both, we prototype, harness users- and stakeholders' inputs, which are always priceless. Using prototyping also push the process forward and make an idea tangible for everyone involved – users, you, developers and designers.
Incorporating user feedback in the design process is essential to us, but in the field of AI, we also have to adapt and design around available data. Therefore we combine the users' perspectives with the boundaries available data set up, to create the best solution with what we have.
Our Conversational AI Content Management System (CMS) provides all the tools you need to design, build, launch, and manage bots. The CMS is compatible with Oracle Bots Platform, which provides the scalability and security enterprises demand.
Our proven approach in creating conversational interfaces generally builds on a mix of data- and user driven design principles, with elements of contextual design, workshops, prototyping, copy writing, character design as well as conversational architecture.
Our Bot Success Team delivers on-demand services to help you ensure your bot is driving the expected business outcomes. They provide a range of services from analyzing data, AI training, tweaking conversation flows, setup split testing and more.